/ Concept and Storytelling /

/ Art Direction and Production Design /

/ Set Design and Scenography /

/ Casting /

GOAL

When D-squared2 asked Senio Zapruder to make an “irreverent and unconventional video” for their new collection of bags called “Twin-Peaks”, I still don’t know if they were expecting it would have gone this far.

The only request of the client was to find a new language to tell the story: no model, no hyper-glam, no fashion. And that’s how the idea of an horror fashion movie came along.

CONCEPT & STORYTELLING

Senio and I put together our passion for classic horror movies, trying to bring some of that world into the fashion language.

Everything to me was born from the question “who really buys a bag like this?”. Fashion brands always present their expensive products on beautiful models, throughout hardly post-produced pictures, within bright shop windows. They create a universe of untouchable flawlessness that ceases in the exact moment the product is sold.

But where does all this glamour end up? Who is the real buyer of luxury brands? What if these fashion maniacs, collecting all of the new its, were actual maniac?

The video tells the story of a woman obsessed-till-dead with Dsquared2 and of her particular fetishistic attitude for their BAGS.

OUTPUT

The movie was nominated at Berlin Fashion Film Festival (Best Production Design, Best Storytelling, Best Use of Fashion), at Milan Fashion Film Festival (Best Fashion Film, Best Editing), at ASVOFF in Paris (Best Fashion Film) and at Buenos Aires International Fashion Film Festival (Best Fashion Film).

Client Dsquared2

Twin Peaks BAGS, video AD campaign

Directed by Senio Zapruder

Berlin